Sales & Communication Workshop
Sell more using
the power of story
StorySelling is a one-day workshop that helps you create powerful stories, build strong customer relationships and close more deals.
Is your sales pitch not landing with your customers?
Sales are the engine of your organisation, and nothing will kill your customer relationships and stifle your sales faster than boring self-serving pitches and presentations.
You’ll lose your customers' attention, won’t connect, and won’t convert.
When it comes to making a purchase, people don’t care about your story, they care about theirs.
When you’re serious about sales, give your people the tools to sell.
StorySelling is a sales strategy that uses stories instead of product features and stats to influence marketing & sales outcomes. StorySelling is the art of crafting stories that put your customer at the heart of the narrative.
![A map of the hero's journey](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/66667523261a6480d2ae1379_Treasure_Map.png)
They can see themselves as the hero on a journey to success.
![An illustration of a chain breaking](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664eb3afa2117f89248c94c0_Chains.png)
They are on a quest to overcome a painful problem and you have the solution.
![An illustration of a treasure chest](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664eb3f19d04eec8013438de_Treasure.png)
They want to hear a powerful story about a customer in a similar situation achieving success with a little help from your solution.
Why StorySelling works
Stories connect you with your customers
Stories bypass the conscious mind and dive deep into the survival structures of the brain
Stories build liking, trust, and respect
Stories demonstrate a deep understanding of the needs, wants, desires of your customer
Stories stick in your brain
Stories allow your customers to see themselves as the hero
Stories have been warnings or way-finders for centuries
Stories focus on customers success, you become the guide, your stories help them decide
Imagine tapping into your customer's wants, needs, desires, and drivers through powerful StorySelling.
You go from:
"I increased our company sales by 800% over 18 months thanks to business storytelling and Michael!"
Sophie Mills
Head of Sales at OneReg
![Meet Michael Philpott – Executive Speaker Coach](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/66a70f7a5f92543aac90626b_StorySelling_Sophie.jpg)
Some of the organisations that work with us
![PWC](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc5d3205905737eef7c53_PWC-Logo.png)
![KiwiRail](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc5d3442dfdd0943efd4f_KiwiRail-Logo.png)
![Canterbury Tech](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc5d3e3e3c966d9793971_Canterbury-Tech-Logo.png)
![Mitre10](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664a90b7cce05274b6f67318_Mitre-10.png)
![Fulton Hogan](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc5d320c3763abe67ee6c_Fulton-Hogan-Logo.png)
![Ngai Tahu Property](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc5d3c39b7b1d680ea977_Ngai-Tahu-Logo.png)
![NZTE](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc5d4df5f5c48de15477e_NZTE-Logo.png)
![Callaghan Innovation](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc5d349d4f93c70caadf4_Callaghan-Innovation-Logo.png)
![Datacom](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc7b1b8f99be7224eea27_Datacom-Logo.png)
![Jade Software](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc7b1fec4ebe83208a718_Jade-Logo.png)
![Antarctica New Zealand](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc7b1a396d8b66dc32816_Antartica-New-Zealand-Logo.png)
![Hertz](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc7b149d4f93c70cbcdd9_Hertz-Logo.png)
![Barfoot & Thompson](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc9e7db74af4ff22862b5_Barfoot-and-Thompson-Logo.png)
![Warren And Mahoney](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc9e79a0a396edb631b64_Warren-and-Mahoney-Logo.png)
![University of Canterbury](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc9e7df5f5c48de183db6_Univesity-of-Cantebury-Logo.png)
![Harcourts Grenadier](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/664fc9e7e3e3c966d97c27e1_Harcourts-Grenadier-Logo.png)
Get the skills to craft stories that sell
With StorySelling you:
Get prepared
You focus on the design, development, and delivery of your sales stories.
Get polished
You say the right words, the right way, at the right time.
Get personal
You build liking, trust, and respect
Get powerful
You win the hearts, minds, and wallets of your customers.
"Let the customer be the hero in your story" is something that'll sit with me forever! Such an amazing workshop."
Jordyn Cederwall
ANZ Sales Manager at Tradify
![Meet Michael Philpott – Executive Speaker Coach](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/66a70f7a274ed684362460a2_StorySelling_Jordyn.jpg)
Success stories
We coach and train CEOs, celebrities, sales executives, tech giants, best-selling authors, professors, PhDs, and start-up founders to achieve outstanding results.
![Meet Michael Philpott – Executive Speaker Coach](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/665f87f8ae0577661ed86b5b_StorySelling_Michael.jpg)
Meet your Guide
Michael Philpott
Business Storytelling Expert. Keynote Speaker. Executive Speaker Coach. Professor of Practice at the University of Canterbury, Communications & Training Specialist.
Having spent over two and half decades working within leadership development, Michael is the sought after high-performance coach to thousands of executives and leaders.
He’s the secret weapon to organisations and individuals including CEOs, celebrities, sales executives, tech giants, best-selling authors, professors, PhDs, and start-up founders around the world.
An expert in storytelling, stage craft, charismatic leadership, and business storyselling. He is renowned for helping people achieve powerful results from their keynotes, sales pitches, capital raises, and formal presentations.
Michael has a resolute belief that mastery of ourselves is forged in the fiery crucible of practical application, self-analysis, self-discovery, and self-management.
No other coach offers his credentials, experience, and singleness of purpose.
![KiwiRail](https://cdn.prod.website-files.com/6660df064bae730ad95b020b/6660e9a93a4a755a0178cc28_GreatJourneysNZ-2.png)
Transforming Great Journeys New Zealand’s Scenic Plus journeys into unforgettable experiences with storytelling
“The staff are proud to tell stories. They've really embraced the idea of making everything into a storytelling opportunity. It's an exciting part of their role and a skill they'll have for life.”
![Tracey Goodall](https://cdn.prod.website-files.com/6660df064bae730ad95b020b/666292e23e720ae137ce5c52_Tracey-Headshot.jpg)
Tracey Goodall
General Manager, Great Journeys New Zealand
![](https://cdn.prod.website-files.com/6660df064bae730ad95b020b/6660f307793a3b52461b53f5_557168-scenic-plus-afternoon-drinks-service.jpg)
What's included?
Private Workshop
Public Workshop
When you're serious about sales, give your people the tools to sell.
Three simple steps to get obsessed about your customer's success.
Apply
Workshops take place over a full day. Block off those calendars and let’s do this!
Get amped
Knowing you're going to become obsessed with your customers success.
You sell faster
Close more deals, scale service, and build customer relationships & loyalty.
The most commonly asked questions about the StorySelling workshop
Until recently it was believed that charisma was a “gift” a god given talent reserved only for the few, something that people were born with.
Fortunately for leaders research and study into the “gift” of charisma demonstrates charisma as a set of skills that can be taught. The results from becoming more charismatic is that people will be drawn to another, to like another, to trust another and to respect another.
We know that the neuroscience indicates that neurotransmitters release neurochemicals that either make us feel good about someone and their intentions; to be moved towards them, or not good about someone and their intentions; to be repelled from them.
We also know that these are snap decisions made by our reptilian brain, and we know that once someone has made that unconscious decision it can be difficult to win back their trust, especially when we are either speaking to people we don’t know or speaking via a channel that puts distance between us.
In our training workshops we learn charismatic leadership skills that give us the ability to recognise firstly what repels people, and then what moves them towards us.
And then focus on developing the foundations that allow a person to build messaging that resonates at a deep level with their audiences and deliver them in a way that magnifies that resonance for lasting impact.
The StorySelling workshop is designed from research undertaken by John Antonakis, Marika Fenley, and Sue Liechti at The University of Lausanne in Lausanne, Switzerland.
In one study, 41 MBA students were asked to record a three to four minute video presentation. They were then trained in the 12 Charismatic Leadership Tactics (CLTs) over six weeks, averaging 80 - 90 hours of work and preparation.
They redelivered their presentations to camera, with the addition of the 12 CLTs, the videos were reviewed and compared by 135 independent assessors.
On average, they measured a 60% increase in individuals leadership scores.We’ve incorporated the following techniques and tools into out training workshop:
- The 12 CLTs
- Accelerated adult brain based learning techniques from extensive training in New Zealand, Australia, Canada, and USA with Dr Rich Allen
- Neurolinguistic Programming techniques and principles from practitioner level training with Dr Richard Bolstad; and
- Marketing principles and practice from internationally renowned marketing expert Donald Miller
The growth each individual will experience is relative to the degree that they are willing to push themselves to try new things and get way outside their comfort zone.
The more a person pushes themselves the more growth they will see.
Not at all, the essence of the training workshop is for everyone to develop their talks together at the same pace and learn from each other through open dialogue that we facilitate.
The only preparation needed is to bring the essential items that you will need on the day such as headphones to listen to your video recordings privately.
The room is usually vibrant and full of ambient noise when you’re delivering most of your customer success stories to camera, so the best way to hear your video when you review it is through headphones. That way, you can have it as loud as you desire without disturbing others who will be listening to their recordings.
There is no required level of experience needed to come on the workshop.
However, it is good to have a goal in mind for where you want to use the skills you will learn and put them into practice as soon as possible.
Still have questions?
Book a Private Workshop
Download our free Customer Success Story Worksheet
Start creating powerful stories, building strong customer relationships and closing more deals.
![](https://cdn.prod.website-files.com/6642c7dffdf32850be3f5272/66bd69cef0ba738d6925a185_Customer-Success-Worksheet.jpg)